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Buổi 1 – Consumer _ Shopper Journey
13:07
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Buổi 2 – Why do we need Trade Marketing_
10:04
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Buổi 3 – Phase 1_ Understand 3 Key Stakeholders (P1)
14:00
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Buổi 4 – Phase 1_ Understand 3 Key Stakeholders (P2)
22:22
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Buổi 5 – Phase 1_ Understand 3 Key Stakeholders (P3)
21:52
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Buổi 6 – Phase 2_ Develop Channel Marketing Plan – Step 1_ Channel Analysis
15:02
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Buổi 7 – Phase 2_ Develop Channel Marketing Plan – Step 2_ Channel Objective
01:51
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Buổi 8 – Phase 2_ Develop Channel Marketing Plan – Step 3_ Channel Strategy
04:35
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Buổi 9 – Phase 2_ Develop Channel Marketing Plan – Step 4_ Channel Marketing Plan (P1)
13:59
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Buổi 10 – Phase 2_ Develop Channel Marketing Plan – Step 4_ Channel Marketing Plan (P2)
13:59
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Buổi 11 – Phase 2_ Develop Channel Marketing Plan – Step 4_ Channel Marketing Plan (P3)
16:55
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Buổi 12 – Phase 3_ Engage Stakeholders
12:33
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Buổi 13 – Phase 4_ Measurement & Tracking
07:12
