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Buổi 1 – Introduction_
02:27
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Buổi 2 – The Chapeau_ 04 Strategic Thinking Questions_
16:51
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Buổi 3 – The Entrance_ Introduction to Strategic Communication Planning_
29:05
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Buổi 4 – The Foundation_ Market Fundamentals – Types of Market_
08:12
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Buổi 5 – The Foundation_ Market Fundamentals – Target Consumer Portrait_
17:20
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Buổi 6 – The Foundation_ Brand Management Fundamentals – Brand Stages_
25:28
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Buổi 7 – The Foundation_ Brand Management Fundamentals – Brand Equity & Brand Ways-in_
37:29
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Buổi 8 – The Foundation_ MarCom Fundamentals – Marcom Direction_
20:27
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Buổi 9 – The Foundation_ MarCom Fundamentals – Marcom Disciplines & Communication Media_
39:17
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Buổi 10 – The Foundation_ Creative Fundamentals_
06:08
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Buổi 11 – The Process_ Strategic Communication Planning Process_
45:35
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12 1 The Exercise Electrolux Campaign
00:54
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Buổi 13 – The Walk_ Case study – Song Huong Foods_
00:00
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Buổi 14 – Key Pointers to Strategic Planning Pathway_
09:43
