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1 1 Course Introduction
01:50
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1 2 4 Misconceptions of IMC
06:36
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1 3 Basic Understanding of IMC
09:50
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1 4 Case Study Dunkin Donut Flavor Radio
07:25
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1 5 IMC Planning Model
02:40
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2 1 Consumer Decision making Process
05:04
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2 2 Marketer’s vs Consumer’s Perspectives
05:12
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2 3 Ways to Change Consumer Attitudes
07:59
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2 4 Communication Process
07:23
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2 5 Response Behavior Models
12:43
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3 1 IMC Elements Source
06:48
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3 2 IMC Elements Message
09:58
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4 1 Establishing Objectives and Budgeting
10:37
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4 2 Creative Planning, Strategy & Development
07:30
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5 1 Channel Factors
07:27
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5 2 Channel Nature
13:55
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5 3 Channel Selection Tool
08:33
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6 Measuring the Effectiveness
06:20
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7 Agency Management
05:32
